Cinnamon-Swirl Pumpkin Rolls

I was really disappointed in this recipe from the King Arthur Flour website. The recipe seems to be put together to use as many of their products as possible. They didn't rise as much as I would have liked and I think this is because of the addition of whole wheat flour (I used whole wheat pastry flour). Come on - what's the point of that! To make them healthy? No one eats cinnamon rolls for the nutritional aspect of them. They are a lot of work to make and a lot of calories to eat - so they have to be a once-in-a-great-while treat. And to be this special treat, they need to be light and fluffy, which these rolls are not. Maddie looks like she's having a great time eating hers, but actually she's just having a great time eating the frosting. I trust her judgement on these - cinnamon rolls are her favorite food.